Web Design - It Is The Face Of Your Business     

Web site design involves much more than putting pages on the Internet. It's a multi-faceted industry that includes website development, search engine optimization, online marketing services, hosting and many other aspects that are vital for the success of your business. If you are serious about your business you'll want to build your web site from scratch and integrate all the other services into it so you can market it to get you to the top of the search engine rankings while ensuring you stay on the page and attract visitors.

In terms of building your brand, you can't neglect marketing as this is where you get your visitors and new customers coming from. Once visitors are here, all your future marketing is focused on them and your business is set for success. So, marketing is a major aspect of your web site design that you'll want to get right - and incorporate it into your web site development.

It's a common misconception that you're not supposed to put a business card on your web site. It's not a good idea; however, it makes sense if you're trying to sell online. A business letter is still a letter. There is a specific format and a time you need to write it, and that's when you put the business card on. It's then up to the buyer to remember the information on the card and how to use it. If it's a flyer you're selling, then it's a flyer that you can put on your email signature and promote online - again, it's online that you'll sell it, not at the local farmers' market.

Your web site should be an online marketing tool, and therefore you'll want to integrate all these services into it.

It's important that there is a mix of online, offline, pay per click and lead captures. The more online, the more your customers can use your services without needing to go to you. The more offline captures the more you have to do before they can see your services. The more lead captures, the faster you'll get your visitors to act and make a purchase.

It's also important to keep your web design simple and elegant. The more you put on it in terms of pages and features the more difficult it will be for your visitors to understand your products and services and ultimately make a purchase online at your website.

In summary: Keep your web design simple, elegant and elegant.

The web design you use for your business is extremely important to your success. It needs to be unique, simple to navigate, easy to use and look great.